When Southern Cranes needed to revamp their website they approached DHC thanks to a 'word-of-mouth' reference. The initial brief was for a site that was 'funky'and showed their capacity as a serious player in the crane hire space. The solution was a combination of succinct text and 'beefy' photography. The website is now a fully contained business tool which combined with the Corporate Profile (as a downloadable PDF) has become the main support material for tender and quotation submissions.